The collaborative movement is looking to help consumers make informed decisions that allow them to seek balance and well-being in their lives and those of their families; and
The initiative looks to help address key public health challenges in Latin America, including malnutrition and obesity
SAN JOSÉ, Costa Rica, 6th August 2018 – Costa Rica has joined the global Collaboration for Healthier Lives movement.
The Consumer Goods Forum (CGF) has successfully concluded a three-day campaign to support consumers in Costa Rica to adopt healthier diets and lifestyles. The “Give a Healthy Twist to Your Life” campaign was supported by CGF members Automercado, Coca-Cola, Colgate, Bimbo, Lala, Kellogg's, P&G, SC Johnson, Mars, Merck, Nestlé, PepsiCo, Sigma, Unilever and Walmart and ran from 27th-29th July in two stores in Costa Rica: Automercado de Alajuela and Walmart de San Sebastián.
The campaign is part of the CGF’s global health and wellness agenda and its Collaboration for Healthier Lives initiative that brings the CGF’s global membership, including retailers and manufacturers, together to collaborate regionally alongside other key stakeholders. In Costa Rica, the aim is to empower consumers to adopt healthier choices to support a healthy and balanced diet and lifestyle. Specific information that was made available included the importance of a balanced diet, ensuring a caloric balance, controlling food portions and how to read and understand food labels.
Healthy stations at the Automercado de Alajuela and Walmart de San Sebastián, guided consumers so that they have more tools available to support their well-being and that of their families. During the initiative, customers were guided by different experts who gave advice and assistance around healthy habits and routines, accompanied by the partnering brands.
The 15 participating members of the CGF are working towards a common goal, to provide consumers with different tools that help them make a positive change in their daily lives by making increasingly healthier decisions. They understand that by working together as an industry, and with consumers, they can contribute to helping people adopt active and healthy lifestyles.
According to Nielsen, a global data measurement and analysis company, in its 2015 Global Health and Wellbeing Report, 54% of consumers in the region think they are overweight and 56% are doing something to lose weight. At the same time, they reflect that trends in the purchase of foods and beverages that have functional benefits or are low in calories have been strengthened with a 16% increase in sales. In addition, 75% of Latin Americans are interested in changing their diet, 63% are starting to exercise regularly and 48% are looking to reduce food portions that they consume.
The health and wellbeing of consumers is a priority issue in CGF members' strategies and companies are united on the need to raise awareness around the importance of maintaining a healthy diet and lifestyle.
The "Give a Healthy Twist to Your Life" campaign was first launched in Bogota, Colombia in 2017 and will be heading to other countries across Latin America in the near future.
About The Consumer Goods Forum
The Consumer Goods Forum (“CGF”) is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. Its member companies have combined sales of EUR 3.5 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. It is governed by its Board of Directors, which comprises more than 50 manufacturer and retailer CEOs. For more information, please visit: www.theconsumergoodsforum.com.